<aside> 📶

Strengths

• Quick product testing
• Ability to join many Facebook groups for free.
• Trend of affordable fashion items (people want nice things at low cost). </aside>

<aside> 😩

Weakness

• People trust sellers who chat directly (Messenger).
• Low brand awareness
• Dependence on AliExpress shipping
• Limited marketing budget
• Few or no customer reviews
• Hard to compete with established brands
• Possible quality concerns from suppliers </aside>

<aside> 🎲

Opportunity

• Many people shop on Facebook Marketplace every day.
• Trend of affordable fashion items (people want nice things at low cost).
• Ability to join many Facebook groups for free.
• People trust sellers who chat directly (Messenger). </aside>

<aside> ❗

Threats

• Negative reviews affecting reputation.
• Customers preferring big brands instead of small sellers
• Price fluctuations (shipping or exchange rate).
• Fake sellers/scammers reducing trust on Facebook.
• Delays from AliExpress

</aside>

StrategyStrategy

SO (Strengths × Opportunities)

Strategy:

Leverage product affordability and Facebook’s large audience reach.

Example:

Use engaging posts (high-quality photos + lifestyle captions) to showcase stylish yet affordable watches. Consistently post in local groups and marketplace categories.

Goal:

Maximize visibility and sales by combining affordability with strong online presence.

WO (Weaknesses × Opportunities)